A word that motivates, one that eludes many, something achieved by those who believe. Surely success has its own definitions as you go around asking people. But, how do you achieve what you set out for yourself. You do that by making sure that you work, you focus, you dedicate, you dream and ... you change.
A new product, a new concept, a price sensitive market. Everything that you may not consider as the best reasons. But then, had it been so easy, why would you have been asked to do it. Looking at a micro perspective, its a challenge. One which you have to succeed in. You lose, you dont deserve to be where you are. You have all the time in the world and the expertise that you may want to call, but at the end of the day, what you really have to have is the dedication to achieve what you set for yourself. How, one may ask. By evaluating your own performance, identifying the basics of the market and playing along to be successful. Most of all, you shouldnt be upset by the 'No'. You should be able to live with it. Live with the word No and accept that it is a part of the business. It is just but obvious. Dont you say No to any salesman who comes knocking on your door? You are just another, with a different prodcut/service. Selling ice to an eskimo is something to reckon. Till the time you hone such skills, you must, must keep working. Try identifying and understanding the needs of the individual and focus on those aspects.
There have to be setbacks or so to say hurdles. But to beat them and progress ahead is the name of the game. You have to be on your toes. Make sure your pitch is correct. Make sure you are sure of what you say and also of the offering and the competition. That is possibly the only way to push your way to the top.
How would i do it ??
1. Make a note of all the people who have said yes and reason out why?
2. How would you position your service in a market which is price sensitive?
3. Hone your pitch to suit the adviser and see how you can mould them.
4. Get the superior to tell you what is the kind of adviser group that would join us in this proposition?
You surely have succeeded in making them turn and listen. You surely have managed to get them to hear you. But how would you close onto them? How would you make sure taht you have them with you?
Well, as i ponder on these very serious things.. there are far more important things in life to worry about.. like whats the sweet i would get at home today :D
Sunday, August 23, 2009
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